Born and raised into a family where seasonal employment and a place to live revolved around skiing and snow conditions, Big mountain specialist Eric Hjorleifson can't actually recall his first day on skis. Raised in the shadowy spine of the Rocky Mountains which rise dramatically from his Canmore, AB, home, "Hoji"s early days were spent on the rope tow at Mount Norquay in Banff National Park.

Hjorleifson's talent soon led to an association with a Canmore-area filmmaker named Dustin Lindgren, who contributed footage to Colorado-based Match Stick Productions. Almost broke and hardly able to afford heli-time, Hoji and Lindgren wound up at Mica Heli Guides, a wild backcountry lodge north of Golden, BC. They got enough useful footage for Hjorleifson to produce a 'highlight reel' that eventually led to an Oakley sponsorship.

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